Our Mission: Build a performance apparel brand that is a force of good, putting both people and the planet first.
Our home base is the city of Porvenir in Tierra del Fuego, Patagonia. The word Porvenir means “a future yet to come,” and that is what we are striving for today.
Our founder Felipe Jadue spent more than a decade as an executive in two apparel companies. When the Rana Plaza building in Bangladesh collapsed in 2013, killing 1,134 people and injuring more than 2,500, he asked himself this question: Are we, as businesses that procure our products from factories like the Dhaka garment factory, responsible for the loss of life and suffering of others?
As he searched for the answer, he began to realize that the industry that he loved so much was so harmful. What Felipe learned was that while the price of clothing has been decreasing for decades, the human and environmental costs have grown dramatically.
He decided that he could not be a part of the problem of fast fashion and questionable supply chains anymore. Instead, he would be part of the solution. It was at that moment that he decided to start an apparel brand that would be a force of good, and he would start at home in Chile.
At Karukinka we are committed to putting people and planet first. We believe that profit is a consequence of doing business the right way. That’s why we prioritize the social and environmental impact of our work, above all else.