The journey of our founder, Felipe Jadue, into apparel began at a young age.
Felipe recalls playing in the wineries of the Incazar shirt factory, one of the largest in Chile, that his grandfather founded in the 50s.
“I was captivated to be among fabrics and machinery; I learned that it was an innovative industry by nature, where new products were always created. My father and grandfather instilled in me an appreciation for locally made, handcrafted products that support our communities and people.”
After a decade as an executive at two apparel companies, Felipe began to realize that while the price of clothing had been decreasing for decades, the human and environmental costs had grown dramatically.
It was at that moment that he decided to start an apparel brand that would be a force of good, and he would start at home in Chile.
As a father to five, Felipe hopes to pass down these continued values to his children. Learn more about our story here.